Last week I wrote to a client that we were about to connect Reachd to ChatGPT and Claude. Her reply was five crying-with-joy emojis and one sentence I keep thinking about. She said she has Claude open in Chrome all day anyway, so now it would be even more convenient. That is the whole story of MCP in one message. Your visibility data stops living in a separate tab and starts living where you already work.
What MCP actually does
MCP stands for Model Context Protocol, an open standard that lets AI assistants read data from other tools. Connect Reachd once, and Claude or ChatGPT can pull your live visibility data into any conversation. No exports, no screenshots, no copy-paste between tabs. You ask a normal question, the assistant reads the data, and you work with the answer right there.
The workflow that sold it to me
Here is the scenario that turned this from a nice feature into a daily habit. Ask your assistant what exact phrases AI quotes when it recommends your leading competitor. Reachd returns the citations, the real sentences assistants repeat about them. Now, in the same chat, ask for a draft of your directory listing built around those angles, in your voice, with your facts. Two minutes ago this was research. Now it is a finished text you can publish. What used to take an afternoon of tab-switching became one conversation.
Seven more questions worth asking
A few that come up every week with our customers. How are we doing in AI search this month, and did anything move? Who leads our category right now, and how far are we from them? Which prompts do we already win, and in which assistants? What is our audience actually asking before they choose? What does ChatGPT know about our business, and which facts is it missing? Where should we get listed next, and which competitors are already there? And the simplest one that replaces a planning meeting. What should we do this week?
Each answer comes from your live Reachd analysis, for the location you name, and stays in the chat where you can immediately turn it into a text, a task list, or a message to your team.
How this compares to other MCP servers
Fair question, since Peec and Profound ship MCP servers too, and both are solid. The difference is what comes through the pipe. Their servers hand you monitoring data, visibility scores, sentiment, cited sources, which is genuinely useful if analysis is your job. The Reachd server also hands you the working layer. Ranked places to get listed with instructions on how to get in, the exact quotes AI repeats about your competitors, and a prioritized action feed with expected impact. One connection answers what is happening and what to do about it, and the second question is the one that changes your position.
Setting it up
The whole setup happens once and takes about two minutes. Open the MCP or connectors settings in your assistant, add api.reachd.ai/mcp as the server URL, and sign in through OAuth to authorize. Access is read-only, so the assistant reads your data and changes nothing, and it works on every Reachd plan. From that moment, every chat can reach your visibility analysis.
Start with one question
If you connect it today, start simple. Ask how you are doing in AI search this week. Then ask what to do about it. The distance between those two answers used to be a dashboard, a spreadsheet, and an evening. Now it is one message.
Connect Reachd to your assistant, or start with the free analysis if you are new here.
Frequently Asked Questions
What is an MCP server and what does it do for marketers?
MCP stands for Model Context Protocol, an open standard that lets AI assistants read data from other tools. Connected once, Claude or ChatGPT pulls live AI visibility data into any conversation, so there are no exports, no screenshots, and no copy-paste between tabs. You ask a normal question, the assistant reads the data, and the answer is already where you work.
How do I connect Reachd to Claude or ChatGPT?
Three steps, about two minutes, once. Open the MCP or connectors settings in your assistant, add api.reachd.ai/mcp as the server URL, and sign in through OAuth to authorize. Access is read-only, so the assistant reads the data and changes nothing, and it works on every Reachd plan.
What can I ask an assistant once AI visibility data is connected?
The questions a dashboard cannot answer in one move. How the business is doing in AI search this month and what moved. Who leads the category and how far away they are. Which prompts are already won and on which assistants. What ChatGPT knows about the business and which facts are missing. Where to get listed next and which competitors are already there.
How is the Reachd MCP server different from Peec or Profound?
By what comes through the pipe. Both of those hand over monitoring data, meaning visibility scores, sentiment, and cited sources, which is genuinely useful when analysis is the job. The Reachd server also carries the working layer. Ranked places to get listed with instructions on how to get in, the exact quotes assistants repeat about competitors, and a prioritized action feed with expected impact.
Is connecting an MCP server to my AI assistant safe?
The access is read-only, so an assistant can read the visibility data of the workspace that authorized it and cannot change businesses, settings, or billing. Authorization runs through OAuth rather than a pasted key, and it can be revoked from the account at any time.