AI visibility case studies

Yes, and every case here starts from those questions. A Scottsdale customer asks where to rent a podcast studio with good microphones, a Miami homeowner asks what a fair price for Italian cabinetry looks like, a gift buyer asks which florist can deliver a stunning arrangement tonight, and a head of learning asks who can train a team in project management. Candidates do the same when they choose an employer: a senior engineer asks which fintech companies sponsor a visa and pay for the move. ChatGPT, Google AI and other AI engines answer with three or four names and a reason for each. A business missing from that short list loses the customer before the search ever reaches Google.

One answer varies from one query to the next, so no case here rests on a single screenshot. Reachd asks the same set of buyer questions every day and reads how often and how high ChatGPT, Google AI and other AI engines recommend the business against the same competitors. Measured that way, The Italian Cabinet went from no answers on the day its website launched to first of 98 companies in five weeks, BeKnown Brand went from 3% to 46% of answers and first of 93 studios, a consulting firm was named in 75% of answers against 63% for the long-time leader in its category, a fintech company rose to second of 216 employers AI recommends to senior engineers, and a luxury florist went from 11th to first of 109 in a month.

Yes, because candidates now ask AI which companies to work for, and the employers named in the answer get the applications. In the fintech case here, the company went from not mentioned to second of 216 companies AI recommends to senior engineers in under four months, level with Exness and ahead of Revolut. ChatGPT named it in two of three answers on visa and relocation questions, quoting its careers page. Reachd tracks candidates' questions the same way it tracks customers' questions.

ChatGPT, Google AI and other AI engines recommend what they can quote. That means a page that names the service, who it is for, the price and the result in plain sentences. BeKnown Brand gave each of its six studio setups a page and made its studio page answer pricing, editing and parking. The Italian Cabinet wrote a page for each question buyers asked AI, such as delivery times and cabinets in Florida humidity. The consulting firm gave each training program a page of its own and put a measurable result into every case study. A florist wrote down its same-day cutoff and delivery fee, and ChatGPT repeated them almost word for word. Reachd shows which buyer questions a business is losing, who gets named instead and which page to change.

Usually the competitor's page gives an answer more to repeat. Reachd traces each answer back to the pages behind it, and in these cases they were competitors' own pages and directory profiles stating equipment, rates, partnerships and service area in full sentences. The client's page held the same facts in a bullet list or not at all. AI engines follow the wording and the structured data of a page, and the quality of the business behind it never reaches them.

The Italian Cabinet was named by ChatGPT and Perplexity the day after its website launched and reached first place in five weeks. BeKnown Brand reached first place a month after tracking began, the consulting firm took first place in its sixth week, the fintech employer reached fourth place within two months of tracking, and a florist went from one AI answer in four to one in two in two weeks. AI engines with live search read a changed page within days, while those that lean on directories move later, so the timeline differs by engine and by category.

No. Reachd is built so that business owners can win customers from AI search themselves. BeKnown's owners made every change on their Webflow site, and from September Claude, connected to Reachd and to Webflow, wrote each change for them to publish. The consulting firm's own team read the Reachd dashboard and edited its pages a few at a time. The fintech company's team applied the Reachd recommendations to its careers pages and job postings, and The Italian Cabinet's team wrote a page for each buyer question on a brand new site. A florist's owner had her own Claude agent read Reachd every day and make each change in her Shopify store, with no developer. Reachd names the page, the question it affects and what competitors' pages say instead, so the work stays with whoever already edits the site.

Reachd asks the same buyer questions before and after every change, so the comparison is like for like. It marks dated model updates on the trend chart, so a move on the day of a ChatGPT release is read with that in mind. The Italian Cabinet climbed from 18th place to first with no update marked on its chart, and the consulting firm moved from second place to first within two weeks of its new home page going live.

AI engines rarely pass a click that analytics can count, so the honest measure is the place among competitors in the answers a buyer reads. An answer names three or four businesses, and the buyer calls one of them or puts them on a shortlist. Referrals from chatgpt.com and perplexity.ai in web analytics are the second signal, and they grow after the share of answers does.

Yes, with the same reports these cases are built on. BeKnown Brand is a content agency, and its studio case is measured the way its clients are. An agency sees each client's AI visibility score, place among competitors and share of answers per AI engine on a fixed set of questions, and each action item closes, with a date, once the data shows the change. Reachd for agencies runs each client in its own workspace.

Yes. The free AI visibility checker takes a website URL and runs the first analysis within a few minutes. It returns the AI visibility score and the place among competitors in ChatGPT, Google AI and other AI engines, with the first action items naming the page each one is about. No card is needed, and the first analysis of a workspace is free.