AI visibility case studies

Yes, and every case study starts by recording those questions. A Scottsdale customer asks ChatGPT where to rent a podcast studio with good microphones. A Miami homeowner asks Perplexity what a fair price for Italian cabinetry looks like. ChatGPT, Google AI Overviews and Perplexity answer with three or four named businesses and a reason for each. A business missing from that short list loses the customer before the search reaches Google. The quickest way to learn whether a business is on ChatGPT is to ask it the question a customer would ask.

A single answer varies from one query to the next, which is why no case here rests on one screenshot. The AI visibility score is measured on the same panel of customer questions, sent to ChatGPT, Google AI Overviews, Perplexity, Claude and Grok and repeated over several days. It reads the share of answers that recommend the business against the same competitors, so a strong single day never moves it far. Read that way, The Italian Cabinet climbed for six weeks and stayed ahead of 61 firms for four months. BeKnown Brand went from a 3% to a 41% share of voice in a month.

AI assistants recommend what they can quote. Reachd traces each answer back to the page behind it. In both case studies those pages were the competitors' own studio pages and directory profiles, stating cameras, rates, manufacturer partnerships and service area in full sentences. The client's page held the same facts in a bullet list or not at all. An AI recommendation follows the wording and the structured data of a page. The quality of the business behind the page never reaches the assistant.

The Italian Cabinet was named by ChatGPT and Perplexity 48 hours after its domain went live and was the most recommended firm in its category six weeks later. BeKnown Brand saw the first movement within a week of a rewritten page and reached first place in a month. Assistants with live search, such as ChatGPT, Perplexity and Google AI Overviews, read a changed page within days. Claude leans on directories and had not moved after a month in the Scottsdale case, so the timeline differs by assistant and by category.

SEO earns a place among ten links on a Google results page. Generative engine optimization earns a place among the three or four businesses an assistant names. The assistants pick from facts confirmed across the business's site, directories and third-party pages rather than from keyword density or backlinks. A business can rank on page one of Google and be absent from every ChatGPT answer, which is where The Italian Cabinet stood on day one. The work overlaps with SEO on listings and structured data and differs on what a page has to say.

Reachd asks the same customer questions before and after every change, so the comparison is like for like. It dates and marks model updates on the trend chart, so a move on the day of a ChatGPT release is read with that in mind. And every action item in the feed closes only when the assistants show the change in their answers. In the BeKnown case the address card closed in week one and the equipment card in week four, each on the day the assistants began citing the page.

Each case lists what did not move. In the Scottsdale case Claude had not recommended the studio after a month and three cards stayed open in the feed, with the score points each one is worth. The numbers on a case page are the current reading of the measurement window, and the page is updated as the window moves. A case is a live measurement, and it shows a bad week as readily as a good one. For context, most local businesses scanned for the first time land between 10 and 30 on the AI visibility score.

Assistants rarely pass a click that analytics can count, so the honest measure is the place among competitors in the answers a customer reads. An assistant names three or four businesses, and the customer calls one of them. Referrals from chatgpt.com and perplexity.ai in web analytics are the second signal, and they grow after the share of voice does.

BeKnown Brand is a branding agency, and the Scottsdale studio case is its own business measured the way its clients are. An agency reports the AI visibility score, the place among competitors and the share of voice per assistant on the same set of questions. Every action is closed by data and dated. A client who opens ChatGPT and sees a different answer gets the window, where that answer is one of many. Reachd for agencies runs each client in its own workspace with the same reports.

Yes. The free AI visibility checker takes a website URL, and the first analysis runs on its own within a few minutes. It returns the AI visibility score and the place among competitors on ChatGPT, Google AI Overviews, Perplexity, Claude and Grok. The first action items name the page each one is about. No card is needed, and the first analysis of a workspace is free.