Background
The florist designs luxury arrangements in one of the country’s largest cities, delivers them the same day and does wedding, event and corporate florals. Its buyers ask ChatGPT, Google AI or another AI engine which florist can deliver something stunning tonight, who can design a wedding around their colors and who has done galas and corporate events.
In the first week of Reachd analysis, at the start of September, AI recommended Scotts Flowers, Élan Flowers and Rachel Cho first. The florist stood 11th of 114 and was named in about one answer in eight. A buyer who needs flowers by evening calls one of the three or four names in the answer, so 11th place meant the order went somewhere else.
Goals
- 01 Get recommended when buyers ask AI for a luxury florist in the city
- 02 Move ahead of the established florists AI named first
Two more specific things had to change. ChatGPT was still sending couples to an old wedding page that no longer existed, and the wedding and event work had to reach AI through a page that did. And AI had to be able to tell a buyer what an arrangement costs, where it can go and by what time, which is what people ask right before they order.
Results
- #1 of 109 in a month A month after the first analysis, the florist became the one AI recommends most in its category in the city, up from 11th place.
- Nearly one buyer in four The florist was named in 23% of AI answers about luxury florists in the city, up from 13% three weeks earlier. In ChatGPT alone it went from about one answer in ten to four in ten.
- Named more often than the established florists It was named in 48 of 210 answers, more often than Rachel Cho (44), Scotts Flowers (43) or Élan Flowers (40), the florists AI used to put first. Its AI visibility score, which also counts how high it is named, went from 9 to 19.
How the florist got to first place in AI recommendations
The owner did the work herself, with an AI agent. She connected Claude to Reachd through MCP and to her Shopify store. Every day the agent read the new analysis: the questions buyers asked AI, the florists it named on each, the pages it read and the recommended changes with ready-to-publish text. Then it made the change in the store, and the next day’s score showed whether the answers had moved. No developer was involved, and most changes were live within a day.
- Mid-September
The studio, its story and its wedding work
The wedding and events page was rewritten for couples looking for a full-service wedding florist: the bouquets, the ceremony and the reception, installed on site and struck at the end of the night. The old wedding link that ChatGPT kept giving now leads there. Other pages told the studio's story, invited buyers to visit it and covered same-day delivery to the neighborhoods nearby.
From 9th place to 4th - Around September 19
Pages for occasions and delivery addresses
Pages covered corporate dinners, brand events, PR gifting and baby showers, and same-day delivery to the hotels, theaters and hospitals buyers send flowers to. Another page explained how the studio keeps flowers fresh.
3rd place - Late September
Delivery terms and prices in plain numbers
The same-day delivery page gave the cutoff, 3 PM seven days a week, and a new page showed the delivery price for each ZIP code.
First place of 110
When AI recommended the florist, it cited the weddings and events page, the studio page and the home page, which by then stated the rating of 4.9 out of 5 across more than 100 Google reviews. ChatGPT gave its prices, about $150 to $275 for a signature design and from $300 to over $1,000 for a statement piece. In another answer it called the florist the strongest match for hard-to-find flowers. On October 1, two days after Reachd suggested it, the florist also put up a portfolio of eight events, each with its palette, what was built and the photographs.
A buyer asks AI who can deliver tonight and what it will cost, and AI names the florist whose pages answer both.
The shop already had everything these pages describe: the studio, the delivery terms, the wedding work. The agent, working from Reachd data, wrote it down where AI reads. A business can check what AI says about it and see which of its pages AI already cites.