Insights on AI search visibility and how modern customers find businesses.
A rising AI-visibility count often just means the tool asked more questions that month. Here is how to measure AI visibility in a way that reflects the business, as its share against real competitors on a wide, shifting set of queries.
We ran an AI visibility check for a Wise competitor and traced ChatGPT's specific recommendation language back to eighty words on a currency conversion page. The finding says a lot about how AI decides what to recommend.
If your business doesn't show up when someone asks ChatGPT or Gemini for a recommendation, there are a few common reasons. Most of them are fixable. Here's what we've found after tracking AI recommendations across hundreds of businesses.
We tracked how ChatGPT, Gemini, Perplexity, and Grok recommend barbershops in Boston. 51 shops were named. The top three were in a statistical dead heat, but each one dominated a completely different platform.
We tracked how four AI platforms recommend emergency plumbers in Austin. 47 companies were named. The biggest brand dominated three platforms and was invisible on the fourth. At 2am with a burst pipe, the plumber a person finds depends entirely on which app they grab.
We tracked how ChatGPT, Gemini, Perplexity, and Grok recommend lawyers in Chicago. 116 firms were named. AI mixed billion-dollar corporate firms with solo practitioners handling traffic tickets. In the same list.
We tracked how ChatGPT, Gemini, Perplexity, and Grok recommend realtors in Miami. 85 were named. Some platforms recommended individual agents by name. Others recommended brokerages. The same question got fundamentally different types of answers.
The way people find local businesses has quietly changed. More customers now ask ChatGPT and Gemini for recommendations instead of Googling. We tracked what happens across restaurants, lawyers, dentists, realtors, plumbers, barbers, and private schools. Here's what we found.
We tracked how ChatGPT, Gemini, Perplexity, and Grok recommend dentists in San Francisco. 76 different practices were named. Almost none appeared on more than one platform. For a decision built entirely on trust, AI recommendations are a coin flip.
We tracked AI recommendations across four industries and four platforms. The same patterns kept showing up: a few businesses dominate every response, and the rest are invisible. Here's what separates them.
We tracked how ChatGPT and Gemini recommend private schools in Los Angeles. For the first time, both platforms agreed on the top picks. But below the top tier, entire schools disappeared depending on which platform a parent happened to open.
We tracked how ChatGPT and Gemini recommend Italian kitchen showrooms in Miami. A handful of showrooms capture most of the attention. The rest don't show up at all. At $50,000 per project, that gap adds up fast.
Most local businesses rely on Google Maps to get found online. It still works. But a new channel is sending customers to competitors, and Google Maps can't help with it.
We tracked dozens of real queries across ChatGPT and Gemini asking for the best pizza in New York. The two platforms picked completely different winners. Here's what that means for every local business.
A simple manual test any business owner can run right now to find out if ChatGPT and Gemini are sending customers their way or to competitors.
Generative Engine Optimization is the new acronym in digital marketing. But how different is it from SEO really? We break down what carries over, what doesn't, and what matters now.