Best AI Visibility Tools for Marketing Agencies in 2026

Every week another client asks the same question in a kickoff call. What does ChatGPT say about us? Agencies that can answer it with data, and improve the answer month over month, are signing retainers that did not exist two years ago.

The tooling market has responded with a crowd. This guide compares seven AI visibility tools through the lens that matters for an agency, meaning many clients under one roof, reporting that carries your brand, and pricing that survives a margin calculation. For a broader buyer framework covering in-house teams too, we also compared nine tools earlier this month.

How to choose an AI visibility tool for your agency

Agency needs differ from brand needs in three specific ways, and most tool reviews miss all three.

Client management comes first. A brand tracks one company. An agency tracks fifteen, and the tool either isolates them into clean client workspaces or turns the account into a shared drawer where every report starts with filtering. Per-client billing matters just as much. If the cost cannot be passed through to a client cleanly, the tool eats your margin instead of protecting it.

Then there is reporting you can put your name on. AI visibility numbers land in client meetings, next to SEO and paid. That requires either native white-label reporting or an API that hands you raw data for your own dashboards, your own template, your own narrative. A tool whose data cannot leave its own interface makes you present someone else’s product to your client.

The third one is the step after the number. Share of voice and brand mentions across ChatGPT, Google AI, Perplexity, and the rest tell the client where they stand. The retainer is renewed for what happens next. Some tools stop at monitoring, some diagnose why competitors win the answer, and a few name the page and the claim that would change it. The further right a tool sits on that line, the fewer hours your team spends turning a dashboard into deliverables.

Those three lines are what to price every tool against, ahead of any feature list. Here are the seven, each with its honest trade-off.

1. Reachd, AI visibility with client workspaces and insights that move clients up in AI answers

Reachd is the AI customer acquisition platform built around one outcome, moving the client up in AI answers. For every customer query where AI recommends a competitor instead of the client, it traces the sources and missing facts behind that recommendation and turns the gap into a prioritized insight, with the visibility it can recover attached. Coverage spans ChatGPT, Google AI, Perplexity, Claude, and Grok, and each insight names the page or platform to work on, the claim it is missing, and the phrasing AI quotes from the rival winning that query.

For agencies, Reachd provides a central dashboard for managing client workspaces. Each client business lives in its own workspace with its own score, competitor standings, query performance, and action queue, and the agency sees all of them in one view. Pricing is per client business, $199 a month on the pitch tier and $249 on the tier built for ongoing client work, which maps one-to-one onto client invoices.

Criterion	Reachd
Best for	Agencies selling AI visibility as a deliverable rather than a metric, especially for SMB and mid-market clients
Client management	Central dashboard with per-client workspaces, per-client pricing at $199–$249/mo, white-label tiering
Reporting and integrations	Read-only REST API and MCP server included on every plan, for BI tools, CRMs, custom dashboards, and AI assistants
AI platforms covered	ChatGPT, Google AI, Perplexity, Claude, Grok on all plans
What sets it apart	Insights that explain why each competitor wins a query, quantify the visibility at stake, and name the page and the missing claim to act on
Honest limitation	A newer platform with a smaller historical dataset than Profound or Semrush, and no Reddit or community monitoring

The API deserves its own sentence in an agency context. Several tools in this category keep data export in the enterprise tier. Reachd includes the full read-only API with every workspace, so one script loops over all client businesses and feeds any reporting stack. One in-house marketer wired Reachd data into her existing custom dashboard in about 30 minutes, without a developer.

2. Profound, enterprise AI visibility with the deepest prompt dataset

Profound is the most established name in the category, and its core asset is data depth. Its Prompt Volumes dataset, which estimates how often people actually ask AI a given question, has no real equivalent among competitors. For enterprise brands where AI search is a board-level metric, that depth justifies the positioning.

The agency math is harder. The $99 Starter tier tracks ChatGPT only, so working multi-engine coverage starts at the $399 Growth plan, and broad engine coverage plus full API access run through custom enterprise contracts. Reviewers place real enterprise quotes in a wide band, which makes per-client cost planning difficult. Agency mode with pitch workspaces for prospect audits is a genuinely useful touch for new-business teams.

Criterion	Profound
Best for	Agencies serving enterprise clients with enterprise budgets, where dataset depth beats price
Client management	Agency plans with pitch workspaces for prospect audits, multi-workspace on enterprise contracts
Reporting and integrations	Strong reporting layer, though full API access is enterprise-led rather than included
AI platforms covered	ChatGPT on Starter, about three engines on Growth, full coverage on Enterprise
What sets it apart	Prompt Volumes, the deepest query-demand dataset in the category
Honest limitation	No public price for the plans agencies actually need, and nothing that says which page to change

3. Peec AI, multi-engine tracking with credit-based agency plans

Peec AI is the European contender agencies mention most often, and its growth reportedly comes primarily from agency accounts. The product is fast, the analytics separate explicit brand mentions from source citations, and multi-engine coverage comes without per-engine add-on math. Entry pricing starts around €89 to €95 per month.

For agencies specifically, Peec offers dedicated credit-based agency plans with client-seat constructs, and a Looker Studio connector on the top tier for structured client reporting. The credit model is the thing to test in trial. Credits are consumed per prompt per engine, so a wide client portfolio with daily tracking burns through allocations faster than the plan page suggests.

Criterion	Peec AI
Best for	Agencies wanting clean multi-engine analytics and structured reporting at mid-market pricing
Client management	Credit-based agency plans with client seats
Reporting and integrations	Looker Studio connector on the top tier, CSV exports below it
AI platforms covered	Six-plus engines included without add-ons
What sets it apart	Mention-versus-citation separation and reporting polish agencies can reuse
Honest limitation	Credit consumption scales with clients times prompts times engines, so portfolio-wide daily tracking needs the top tier

4. Otterly.AI, the budget entry into AI search monitoring

Otterly is where budget-conscious agencies start. The $29 Lite plan is the cheapest working entry in the category, and the platform now ships a public API, an MCP server, and a Claude Skill, a serious integration stack at this price. Standard at $189 tracks 100 prompts and turns on API and MCP access, Premium at $489 tracks 400, and an application-based Agency Partner program adds prompt volume on top (150 on Standard, 500 on Premium), unlimited client workspaces, and white-labeled Looker Studio reporting.

The trade-offs sit in the details. Prompt caps are tight and extra capacity runs $99 per 100 prompts, the Lite tier excludes the API, and Claude, Gemini, and Google AI Mode are paid add-ons on top of the four included engines, which pushes the real monthly cost above the sticker. Reviewers on agency forums also note the absence of per-client billing, which complicates cost pass-through.

Criterion	Otterly.AI
Best for	Small agencies and freelancers adding AI search monitoring to an existing SEO retainer
Client management	Unlimited client workspaces via the Agency Partner program, though without per-client billing
Reporting and integrations	Public API and MCP server on paid tiers above Lite, white-labeled reporting through Looker Studio
AI platforms covered	ChatGPT, Google AI Overviews, Perplexity, and Copilot included; Claude, Gemini, and Google AI Mode as paid add-ons
What sets it apart	Lowest entry price in the category with a real integration stack
Honest limitation	Tight prompt caps and add-on engine pricing change the math as client count grows

5. Semrush AI Toolkit, AI visibility inside the classic SEO suite

For agencies already living in Semrush, the AI Visibility Toolkit is the path of least resistance. It measures brand mentions, sentiment, and share of voice across major AI surfaces, priced at $99 per month per domain on top of the platform, with 25 tracked prompts per domain at the standalone tier.

The strength is context. AI visibility lands next to rankings, backlinks, and site audits in a suite the team already knows, and Semrush’s agency tooling, client portal and reporting included, exists at the platform level. The weakness is the same fact seen from the other side. Per-domain pricing multiplies across a client roster, prompt allocations are modest, and reviewers note the methodology is less transparent than dedicated trackers.

Criterion	Semrush AI Toolkit
Best for	Semrush-native agencies adding an AI visibility line to existing client reports
Client management	Platform-level agency tools and client portal, priced per domain
Reporting and integrations	Suite reporting with export caps, no dedicated AI-visibility API
AI platforms covered	ChatGPT, Google AI Overviews, and other major surfaces depending on report
What sets it apart	AI data in the same interface as the rest of the SEO retainer
Honest limitation	$99 per domain compounds across clients, and prompt volume is thin at the standalone tier

6. Scrunch AI, SOC 2 monitoring with an AI-facing site layer

Scrunch AI approaches the category from an infrastructure angle. Beyond monitoring visibility across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and Overviews, and Meta on every plan, its Agent Experience Platform builds a parallel, AI-readable version of a client’s site without touching the human-facing one. Conceptually, it is the closest thing in this list to optimizing the pipe rather than the content.

Two caveats frame the agency decision. AXP has been in limited beta with selected enterprise customers since mid-2025 and lands on enterprise plans when it ships, so most buyers today are purchasing monitoring. And the floor is high before that differentiating feature is even available: Starter runs $300 a month, or $250 on annual billing, with Growth at $500 and $417 respectively, and agency terms go through a partner program with no published number. SOC 2 Type II compliance is a real advantage for agencies whose clients run security review on vendors.

Criterion	Scrunch AI
Best for	Agencies with enterprise clients whose procurement requires compliance, betting on the AI-infrastructure thesis
Client management	Agency Partner Program with multi-client workspaces, pricing on request
Reporting and integrations	Standard exports, with the platform story centered on AXP rather than reporting
AI platforms covered	ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and Overviews, Meta, on every plan
What sets it apart	Agent Experience Platform, an AI-facing content delivery layer
Honest limitation	The flagship feature is enterprise-only and still in pilot

7. AthenaHQ, premium GEO platform with pitch workspaces

AthenaHQ is a Y Combinator-backed generative engine optimization platform positioned at the premium end of self-serve. Self-Serve starts at $295 per month with a credit system across eight LLMs, Growth at $545, and enterprise contracts above that. The product earns its reputation on analytics depth and an expert-driven approach, and agency-specific touches like pitch workspaces and lead routing show the segment is taken seriously.

The friction points are the $295 floor per engagement, the absence of a free trial, and credit top-ups that add cost at scale. For agencies, the per-client math works when the client is large enough to carry it, and stalls below that line.

Criterion	AthenaHQ
Best for	Agencies running deep GEO programs for a small set of well-funded clients
Client management	Pitch workspaces and agency lead routing
Reporting and integrations	Strong in-platform analytics, credit-metered usage
AI platforms covered	Eight LLMs on the credit system
What sets it apart	Analytics depth with an expert-driven methodology
Honest limitation	$295 floor, no free trial, and credits that meter heavy multi-client use

AI visibility tools for agencies, compared side by side

Pricing below reflects publicly listed or widely corroborated figures as of July 2026. Several vendors price agency tiers through sales conversations, so treat every number as a starting point for the call rather than the contract.

Tool	Agency entry price	Client workspaces	White-label or API	Goes beyond monitoring
Reachd	$199–$249/mo per client business	Central dashboard, per-client workspaces	API and MCP on every plan, white-label tiering	Yes, insights that move clients up in AI answers
Profound	$99–$399/mo, agency scale via enterprise	Pitch workspaces, multi-workspace on enterprise	API enterprise-led	Partly, insights without a named page to change
Peec AI	From ~€89/mo, credit-based agency plans	Client seats on agency plans	Looker connector on top tier	No, monitoring and analytics
Otterly.AI	$29 to $489/mo, Agency Partner program	Unlimited workspaces, no per-client billing	Public API and MCP above Lite, Looker-based white-label	No, monitoring focus
Semrush AI Toolkit	$99/mo per domain plus platform	Platform-level client portal	Suite reporting, no AI-specific API	No, monitoring within the suite
Scrunch AI	$300/mo Starter, $500/mo Growth, agency terms on request	Agency Partner Program	Standard exports	Partly, AXP in enterprise beta
AthenaHQ	From $295/mo, credits	Pitch workspaces	In-platform analytics	Partly, optimization guidance

Which AI visibility tool fits your agency

Match the tool to the retainer, not the other way around.

If your clients are enterprises and the engagement is measurement at depth, Profound’s dataset is the benchmark and the enterprise pricing conversation is worth having. If your team lives in Semrush and clients expect one consolidated report, the AI Toolkit extends the current workflow at a known cost per domain. If the budget conversation starts under a hundred dollars, Otterly gets a monitoring line into the retainer this week, and Peec becomes the upgrade when clients want deeper multi-engine analytics.

If the retainer promises outcomes rather than dashboards, meaning the client expects their AI visibility to change, the shortlist narrows to tools that produce the work. That is the segment Reachd was built for. Per-client workspaces, per-client pricing that passes through cleanly, an API included on every plan for reporting in your own stack, and insights that do the moving, each one tracing why a competitor holds the answer, what closing the gap is worth, and what to publish to close it. The free first analysis doubles as a pitch-meeting opener, and client cases show what the finished work looks like.